Carolyn
Strange, Director
Patient Access Services |
Over the past
five years, new challenges in the health care arena have mandated
changes in access management and all functions relating to front-end
processing. Some of these challenges include new demands for value,
a reduction in contracted reimbursement rates, the integration of
clinical approvals into the payment process, an increase in both managed
care penetration and outpatient utilization, lower net operating margins,
aging accounts receivable, and decreasing cash collections, just to
mention a few.
At DeKalb
Regional Healthcare System, a Front-End Redesign Project (FERP)
is underway to meet these challenges and restructure all patient
access activities relating to outpatient services. The objective
of this initiative is to cost effectively enable quality patient
care while ensuring customer satisfaction and optimum reimbursement.
The scope of the project includes all processes related to scheduling,
pre-registration, pre-certification, order processing, insurance
verification, financial counseling and medical necessity.
The business
model for this redesign project evolves around the development of
a comprehensive Patient Access Center that will house all pre-access
functions for outpatient services. This innovative new center will
function in a customer service/call center environment and is scheduled
to open in August of this year. Benefits of this model include enhancing
customer service, providing "one stop shopping" for physicians
and future physician connectivity for self scheduling, assisting
in reducing administrative and eligibility denials, providing opportunities
for maximizing human resources, and moving into the modern age of
web-based technology.
An important
component of this project has been the selection of an enterprise-wide
scheduling system to support critical business tasks associated
with the redesign process. After eighteen months of due diligence
and evaluation, a multi-disciplinary project team comprised of clinical,
technical and financial expertise selected and recommended the Tempus
scheduling system as the vendor of choice to meet the needs of the
health care system. This decision was based upon numerous Tempus
features and enhancements, including rules-based scheduling, pop-up
informational screens, appointment reminders, detailed reporting
capabilities, internet connectivity for future physician self-scheduling,
an integrated compliance product, and a bi-directional interface
with the Siemens Invision (ADT) system. Tempus training is currently
underway and "go live" in a decentralized environment
is scheduled for the first week of July.
The implementation
process for this project has been structured to take place in four
separate phases. Phase I included the selection of technology, a
review of all processes associated with access tasks, and the development
of new policies and procedures linked to the redesign project. Phase
II, which is currently underway, includes installing the scheduling
system in a beta test environment, selecting and preparing a site
for the Access Center, designing and implementing a new organizational
structure, and developing measurements of success. Phase III will
begin late this summer and will include relocating staff and centralizing
all pre-access functions, implementation of the Tempus system in
a decentralized environment, and incorporating all integrated processes
associated with the project. A final component of Phase III will
be shifting all scheduling activities and functionality to the Access
Center for all outpatient services throughout the health care system.
Finally, Phase IV will focus on future system and process enhancements,
including physician self-scheduling, inpatient scheduling, and the
potential for telecommuting opportunities for scheduling and other
pre-access tasks.
As this project
has evolved, there have been several important factors that have
impacted the progress, speed and potential for success. First, developing
consensus and buy-in from all stakeholders is critical. As mentioned
before, having representation from clinical, financial and technical
divisions is important and necessary. In addition, securing both
physician and administrative representation and support is vital
to a project of this magnitude. Without it, progress may be delayed
and even halted until support and approval is obtained. Also, the
use of outside consultants and a strong project manager is recommended
to validate best practices, provide direction and over site, and
guide the overall process from a project management perspective.
Other important
components have included developing and following a comprehensive
project plan (Microsoft project), working with the Marketing Department
in developing a communication plan to address all customers/audiences,
defining measurable outcomes for all project phases, and last but
definitely not least
dealing with politics, politics,
and more politics. Obviously, a project of this size and scope has
had numerous challenges and hurdles, the biggest being the issues
associated with organizational changes and the redefining/restructuring
of job tasks and responsibilities. Proactively dealing with the
inevitable politics associated with these changes will greatly assist
in moving forward without losing the support and momentum necessary
to achieve success. In other words, "walk softly and carry
a big stick" and be prepared for the land mines that can, and
will, appear out of nowhere.
In summary,
the Front-End Redesign Project has been an exciting thrill ride,
and it's not over yet. Stay tuned for a follow-up session in Savannah
and another article dealing with lessons learned, outcomes and measurements
of success, and of course, all details of the Tempus installation
and "go live". Should be a fun summer!
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