Strategy 1: Educational Content
The Georgia Chapter will redesign its educational efforts by revamping promotional material, moving Institute formats to clear educational tracks, securing recognized speakers, and offering regional workshop education. The Education Council and the Forums Council will be responsible for implementing these changes.
Strategy 2: Educational Venues
The Georgia Chapter will expand educational venues from traditional classroom education to utilization of webinar technology. A Webinar Chairperson will be instituted to assist the development and utilization of this delivery method. The Webinar Chairperson will report to the Forums Council.
Strategy 3: Future Membership
The Georgia Chapter will target future members through the development of a Marketing Plan and an Outreach Plan approved by the Board of Directors. The Public Relations Committee & the Outreach Committee will develop these plans as part of their annual deliverables. The Outreach Committee will focus on membership relationships and recruitment from non-hospital providers such as home health, skilled nursing, and durable medical equipment. while continuing its partnership with colleges and universities.