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5 Steps to a Better Patient Financial Engagement, Backed by Data

Tuesday, September 17, 2019, 2:00 PM until 3:00 PM
Registration is required
No Fee
Improvement opportunities exist from the first patient interaction to the last but accessing the right data to identify the right opportunities remains a mystery for many healthcare leaders. However, with patient payments representing a larger portion of a health system’s revenue than ever before, data that’s used effectively can be a powerful tool for growth. And in an era of Consumerism, Patient Engagement is a strong leading indicator of Patient Payment Success. This session will address, in five steps, how healthcare leaders can begin using data to boost Patient Financial Engagement, Increase Payments, and Grow Patient Loyalty. Whether your organization’s Revenue Cycle has historically done very little with data, or you’re more familiar with Data Analytics, this webinar will prove valuable. The presenter will start by explaining how to establish a baseline measure of Patient Financial Engagement and which data points you should be collecting. From there, they will discuss best practices for segmenting that data and then, experimenting to see what changes result in improvements. These changes could be a different channel of communication or even a different subject line in an eBill. The presenter will also provide some real-world examples of Enterprise Health Systems that have achieved success like this. The Presenter, Shirley Leong, is currently the Director of Product at Patientco. She is a Collaborative and Strategic Product Management Leader with nearly a decade of experience in Healthcare, Financial, and more recently Retail Technology. At Patientco, Shirley relentlessly defines Problem Context and Goals, Tests Ideas, makes Trade-Offs, and Drives Results. She earned her MBA from Harvard and holds Degrees in Bioengineering from Johns Hopkins University. Registration URL: